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The Nuts.com Immediate Family — We Are Nuts!

The real nuts behind Nuts.com


As the second and third generation of this business, we live and breathe what we do here at Nuts.com. This business has survived the Great Depression, Poppy Sol going off to fight in World War II, our warehouse being firebombed in the Newark riots in 1967, and relocations by the city of Newark in both 1984 and 2005. Working side-by-side with family isn't always the easiest of things, but at the end of the day we are grateful to be together. Here are our stories:

Jeffrey

My Story: Hi! I'm Jeff. Well, everyone here calls me Jeffrey, so you can too. :-) Although I consider Nuts.com my baby, the real credit goes to my grandfather over 75 years ago and then to my dad and uncle of course. Keeping a business in the family, let alone working with family, for over 75 years is no small accomplishment, and I am proud and grateful of the foundation they have laid.

This business certainly runs thick in my veins. I cherish the memories of riding into work on my Poppy Sol's lap and going to work with all the grownups. My grandfather was a stoic man, and a quiet man, but when he spoke I listened, and he taught me early on the value of hard work and of family. Similar to many others of his generation, he was a very strict father, but an amazingly loving grandfather. He certainly softened over the years, for no matter how busy we were, he would always leave work and take me to get breakfast. My poppy always made me feel like a king (not to mention the whopping $5 a day he would pay me). I worshipped him and watched in wonder as he continued to come into work every day until 2 weeks before he passed away at the age of 88.

Growing up in an environment like this hardwired me for business. At the age of 7 I was already ringing up the cash register, keeping an eye out for suspicious customers, and monitoring how the employees were working (which I would then report back to my father- hehe). By 9 I was reading the stock tables to my grandfather, whose eyesight was fading. So, it was only natural for me to pursue my studies in business. In my freshman year at college (1999) I launched the first version of Nuts.com. Upon graduating I went to work on Wall Street, but after 6 months I was left hungry to do something a lot more fulfilling with my life and decided to join the family business full time. I couldn't have been happier with this decision. I wake up in the morning excited to go to work. Whereas Sunday evenings were depressing for me as a kid because I had to go to school the next day, now Sunday nights are no different than any other night. Each day brings new and stimulating challenges as we strive to continually improve, satisfy more and more customers, and create a wonderful work environment for our employees. My friends might wear fancy suits and have fancy titles, but at the end of the day I know that I am carrying on a tradition of bringing smiles to our customers' faces. This is a wonderful feeling and means the world to me.

If you have anything you want to tell me, whether it be feedback, ideas, or just anything, please do not hesitate to write me, as I will personally get back to you immediately.

My favorite Nuts.com products (mind you, I have a sweet tooth):
  1. Power Mix
  2. Dried Strawberries
  3. Chocolate Butter Crunch
  4. Natural Papaya
  5. Dried Organic Mango
  6. Ultimate Malted Milk Balls
  7. Caramel Twist
  8. White Chocolate Toffee Cashews
  9. Jumbo Gourmet Buttercrunch Mix
  10. Roasted Cashews (Salted)
My hobbies: playing soccer, tennis, football, running, biking and pretty much all other sports, reading, traveling, watching movies, and of course, eating :-)


Kenny

My Story: Hi! I'm Kenny, Ken, dad, or even Kendoll (that's a new one my daughter bestowed upon me). I started working at the store when I was 4 years old. At that age my dad didn't want my brother Sandy (who is 2 years older than me) and me going into work together because he didn't want the 2 of us playing around too much and misbehaving, but I would have no part of Sandy going without me. I would beat them into the truck in the morning and hide in a big toilet paper box, only to pop out of my hiding spot once we pulled up to the store. Back then I would sell 1/4 pound bags of peanuts for a dime. And I of course relished having lunch at the store. We would have to eat around 11 AM before the lunch time rush came. The big treat was a corned beef sandwich on rye and a cherry soda.

Working in a long established family business wasn't always the easiest feat. My father was really old school and liked to keep things as they were. He was of the mindset that if it works, don't change it. Take for example the concepts of displays. Back then we didn't have displays for our bulk nuts and dried fruit. Customers had to know to ask for certain products. When I presented the idea of getting new counters to actually display our products, I was immediately knocked down. After repeatedly pleading my case to no avail, I finally broke down and cried to my mom. She would then say, "Now listen Sol, he has good ideas. Don't be so stubborn and try what Kenneth suggests." Eventually he listened to my mom.

The business was everything to my father, and he trained us well. We were always so busy and could never get enough help, so I knew what I had to do. As much as I loved playing sports, I just had to quit my high school football and baseball teams to work at the store. I just couldn't stand to see my mom working so hard. As I was getting my degree in Civil and Environmental Engineering at Newark College of Engineering full time, I was working 40 hours a week at the store and selling many of my professors nuts and dried fruits. Upon graduation, my dad offered me a position that I could not refuse and have worked here since. The biggest joy in the business was when my son Jeffrey decided to take a chance and work for us when he quit his investment banking job after graduating from the Wharton School of Business at the University of Pennsylvania. Now I am working for my son at Newark Nut / Nuts.com and it is marvelous to witness the transformation of this business that my dad started when he was a few years younger than Jeffrey is now.

My favorite Nuts.com products:
  1. Roasted Cashews (Salted)
  2. Roasted Pistachios (Salted, No Shell)
  3. Chocolate Butter Crunch
  4. Toffee Chocolate Pistachios
  5. Almondolas
  6. Jumbo Roasted Peanuts (In Shell)
  7. Dried Peaches
  8. Dried Apricots
  9. Raw Cashews
  10. Medjool Dates
My hobbies: being with my children, walking, reading, playing tennis, softball, and football, and traveling with family and friends


Sandy

My Story: Hi! I'm Sandy. Uncle Sandy too. From around the time I could walk, I remember coming to work with my Dad and sitting on a wooden milk crate in the back of his 3 speed International truck. The ride to work would be like a taxi ride, and I hated it, as we had to pick up all of the employees along the way. As I got older I would leave school and go down to the store and work until we closed, and of course work every weekend. On Fridays we would work until 9 or 9:30 PM and be back to work at 5:30 AM the next morning. My only reprieve from work would be during high school football season when I had practices and games. When I graduated from high school my father had very little help at the store, so I ended up working full time and going to college at night.

Our original store on Mulberry Street was housed in a building from the mid 1800s and did not have any heat. During the winter, heat would come from the peanut roaster, and we couldn't wait for the hot peanuts to come out to warm up. Back then the store spread into the outdoor market and we would practically freeze during the winter. The only other heat in the store would come from when my dad would roast up sweet potatoes on a small gas stove for all of the employees to eat. Boy did we love that!

My Dad was well known throughout Newark as the unofficial Mayor of Mulberry Street. On any given busy day he would hold court with local lawyers, politicians, and doctors. His customers would sit down, visit the store for hours, and customers became friends. It brings tears to my eyes as his customers' children continue to visit us, as I remember their parents as a small boy.

Through the countless hours of working with my dad and listening to his conversations, the most important thing I learned was that you can not try and fool the customers. Customers always want and are entitled to the freshest, best tasting, and highest quality products available. This was his secret to keeping customers coming back generation after generation. Remember, he was 22 when he started and worked until he was 88.

As I grew up in the business, so did my role. I soon took over the buying from my dad. Just as my father did, I sought only the freshest, largest, and highest quality nuts and dried fruits. I started visiting our growers across the county in places such as California, Georgia, and Virginia. Today, I am in constant search of new and unique products. Some of our hallmark products that I am quite proud of are our whole dried cranberries, giant filberts in the shell, and super jumbo peanuts in the shell.

I am also proud to see my son and nephew as the 3rd generation of our family business. I know my dad would be very happy and proud to see how much we have expanded and grown through the years.

My favorite Nuts.com products:
  1. Jumbo Roasted Peanuts (In Shell)
  2. Roasted Pistachios (Salted, In Shell)
  3. Roasted Cashews (Salted)
  4. Turkish Figs
  5. English Walnuts (Raw, No Shell)
  6. Dried Apricots
  7. Tart Cherries
  8. Whole Dried Cranberries
  9. Chocolate Raisins
  10. Dark Chocolate Covered Espresso Beans
My hobbies: playing golf, watching hockey (New York Rangers), watching baseball, cooking, eating in fine restaurants, swimming, body surfing, and traveling


David

My Story: Hi! I'm David, aka Butt Davis, World's Greatest Cousin, Happy Boy, Bumper Beavis, Bumpercrop, and the list goes on (don't ask!). I remember how excited I would get as a little boy when my Dad would wake me up to come to work on Saturday mornings. At 5:45 AM I would spring out of bed and quickly get dressed in my little work boots and run down the stairs to leave. We would go pick up my Uncle Kenneth and cousin Jeffrey and pack into our truck with Jeffrey and me sitting on old milk crates. Poppy Sol would get excited to see us at work and would immediately reach into his pocket and give me five dollars. That was my hard earned pay for the day (in addition to handfuls of gummy bears and hot peanuts I would eat throughout the day). The inevitable question would always follow "Are you going to save that money or spend it on candy?" I would always tell Poppy I would save it. When breakfast time would arrive Poppy Sol would always take Jeffrey and me around the corner to the local diner Parker's for breakfast.

When it came time to work, I would always do my best to help try and straighten up the shelves of groceries with my Uncle Kenneth and fill in our display cases of nuts with my Dad. Although my head barely cleared the counter tops I loved waiting on customers and weighing up the nuts and dried fruit for them.

My favorite time of day would always be when we would roast peanuts. You could smell the fresh hot peanuts for blocks. My Dad and Uncle would yell at the top of their lungs "Hot Peanuuuuuuuuts" for everyone in Newark to hear. I would then try and hold the empty 50 pound sack with my Dad or Uncle and catch the hot peanuts as they came out of the roaster. Smoke and peanut ashes would get all in my hair and clothes. I never did mind smelling like peanuts though. It was the best smell in the world. Once the hot peanuts came out of the roaster I would race Poppy Sol to see who could weigh up the pound bags quicker.

As I got older I was allowed to do more unsupervised work in our warehouse with JP and go on deliveries with Louis. I would even be the one yelling "Hot Peanuts" and "Get Your Georgia Pecans Here." All through high school and college I would come in during winter break to help with the holiday rush. During my sophomore year of high school Poppy Sol passed away. I remember him coming into work every day right up until he went into the hospital. Even today, customers still ask about Poppy Sol. It makes me proud to know how much people cared for him.

When I graduated college I began working in the banking industry for a major firm. Less than a year working there, Jeffrey joined the business and I knew I wanted to be back with the family business full time and carry on Poppy Sol's legacy. He would be very proud to see how much we have grown through the years. Today, along with my cousin Jeffrey and the rest of our nutty family we strive to bring that same smile to your face that Poppy Sol did since 1929.

My favorite Nuts.com products:
  1. Roasted Almonds (Salted)
  2. Roasted Cashews (Salted)
  3. Chocolate Covered Pretzels
  4. Turkish Figs
  5. Jelly Beans
  6. Turkish Pistachios (Antep)
  7. Roasted Macadamia Nuts (Salted)
  8. Jumbo Roasted Peanuts (In Shell)
  9. Ultimate Peppah Snacker
  10. Chocolate Covered Almonds
My hobbies: playing soccer, basketball, and softball, rooting for the New York Rangers (season ticket holder), the New York Yankees, and the New York Giants, playing with my Mini Pinscher named Fritz, listening to music, Fantasy Sports, cooking, and going out in the city with my friends

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Jeffrey's Picks

Almond Flour Almond Flour
$8.99/lb
Organic Chia Seeds Organic Chia Seeds
$11.99/lb
Sun Dried Tomatoes Sun Dried Tomatoes
$4.99/lb
Assorted Whole Wheat Fruit Bars Assorted Whole Wheat Fruit Bars
$5.49
Banana Crisps Banana Crisps
$3.99/lb
Spring Yogurt Pretzels Spring Yogurt Pretzels
$4.99/lb
Roasted Sunflower Seeds (In Shell, 50% Less Salt) Roasted Sunflower Seeds (In Shell, 50% Less Salt)
$3.99/lb