NUTS for the Devils!
The Newark Nut Company/NutsOnline.com has opened up shop again in a new location that feels a lot like home. We are the exclusive vendor of nuts for the New Jersey Devils hockey team in Newark's new Prudential Center! Come say hi at a hockey game or special event!
This arena is literally right on top of our old home on Mulberry Street! (The city bulldozed us a little over 2 years ago to build the arena.) Click here to read our Mulberry Street history.
Here are some photos from our opening day!
 | | The "new" old-fashioned roaster is painted and ready for delivery to the Rock! |
 | | David and Jeffrey in the space that will become NutsOnline's home in "The Rock!" |
 | | Getting the cart ready for opening night. |
 | | Our totally adorable new peanut bags feature all three generations of Newark nuts! |
 | | Brothers Sandy (left) and Kenny man the cart as we open up! |
 | | Showtime! The crowds are here for opening night with Bon Jovi. |
 | | Day 2: we added some new products, like our irresistible chocolate covered raisins, pretzels and peanuts: it was a BANG up success! You guys love our products as much as ever! |
 | | The gang is all here and ready for another big night! |
 | | Jeffrey takes a time out for some hockey! |
 | | A view of our new home from the outside. |
The Newark Nut Company/NutsOnline is as wedded to Newark's Mulberry Street as ever - our history tells the story of this ever-changing but always interesting New Jersey city!
Timeline
|
1929 | "Poppy" Sol Braverman opens the Newark Nut Company shop in downtown Newark. | |
1930s | Great Depression. | | 1940s | Poppy Sol joins the service to fight in WWII. His brother almost runs the business into the ground. Sells off the packaging and warehouse operations. Eventually Poppy comes back and takes the business back over. | |
1960s | Sons Kenny and Sandy take over the business and expand the retail operations. | |
1967 | Newark riots shake the city - the Newark Nut Company warehouse is burnt to the ground. | |
1985 | The city razes the retail store. The family relocates into Mulberry Street Plaza, two blocks south, during the construction of the massive Gateway Buildings. | |
1999 | Grandson Jeffrey launches NutsOnline.com from his college dorm room at Penn. | |
2005 | Mulberry Street Plaza is razed. Loss of retail operations stuns business into refocusing its efforts online. | |
2006 | The online nut business booms into multimillion dollar national sensation. | |
2007 | October 25 - a new retail location opens inside the Prudential Center - the New Jersey Devils arena - with a roaster from 1939, completing the circle. |
|
|
![[Delivery Van]](/images/van.gif)
Order now, we'll ship
Tuesday, May 21.
Samples new!
Want to try a smaller size before indulging big time? Check out our tasty
samples! $2.50 a sample.
Jeffrey's Picks
|
